Our Story

Mission

With deep artistic roots in the San Gabriel Valley, our mission is to connect people in our diverse communities to one another through bold, resonant live performing arts in an intimate setting that inspires, entertains, and celebrates our shared humanity.

Vision

Our vision for the Sierra Madre Playhouse is to become the region's premier intimate performing arts destination through sustained artistic excellence, expansive educational and cultural offerings, and inclusive outreach.

History

Sierra Madre Playhouse, a vibrant Southern California cultural hub with a rich history spanning a century, energizes audiences and the community with distinctive theatrical productions and captivating live performances.

Hailed as a “jewel” (Pasadena Weekly) and “a landmark theater” (ABC7 Los Angeles), it has garnered tremendous accolades for its varied repertoire and thought-provoking education and outreach programs curated with social impact in mind. The Los Angeles Times proclaims, “This is theater from the heart.” As one of San Gabriel Valley’s only performing arts center presenting a broad spectrum of performance genres, including theater, music, dance, film, comedy, and family-friendly productions featuring eminent local and national professional artists, the treasured artistic beacon draws audiences from across the Southland.

The intimate 99-seat Sierra Madre Playhouse offers an up-close and personal connection to performances that resonate deeply, earning multiple Ovation Awards, NAACP Awards, and LA Times Critics' Choice honors. In 2023, Rep. Judy Chu named the Sierra Madre Playhouse as a leading ‘Nonprofit of the Year’ in the San Gabriel Valley. The playhouse was given the honor during the 2023 Congressional Leadership of the Year Awards, which recognizes the leadership and volunteerism in the cities making up California’s 28th Congressional District. It is nestled into a historic building on the inviting Main Street of Sierra Madre, a charming village in the foothills of the San Gabriel Mountains.

Retaining its distinctive movie theater façade and instantly recognizable marquee, the structure has undergone numerous transformations since opening in 1910, from furniture emporium to silent movie theatre to the artistic institution that now stands as a vibrant embodiment of the region’s rich cultural legacy. The Sierra Madre Playhouse fosters creativity that aspires to bridge divides and spark dialogue, all while celebrating the rich tapestry of the American experience and the enduring pursuit of shared understanding.